Since 2020, Ballet—a U.S. company offering simple, secure cold storage solutions—has partnered with Changelly to enable in-app crypto swaps directly within its mobile companion app. With Changelly’s Crypto Exchange API integration, Ballet users gained access to thousands of trading pairs in a secure, non-custodial environment.
Here is the impact of collaboration over four years: transaction volume has doubled, monthly active users (MAU) are up 21%, AOV increased by 166%, and the bounce rate has dropped from 38% to 22%. Today, 40% of all swap activity in the app is powered by Changelly, a sign of both consistent performance and user trust.
By streamlining the in-wallet swap process through Changelly’s Exchange API, Ballet received a boost to its key business metrics and revenue. The integration has enabled one of the market’s leading cold storage solutions to also deliver a functional trading experience—all without compromising on self-custody, security, or simplicity.
This case study was first published by FinanceFeeds, reporting on Ballet’s transaction and AOV growth following its Changelly API integration.
Table of Contents
X2 Transactions Post-Integration
Since integrating Changelly’s swap API, Ballet has seen the number of completed transactions double. This growth in activity signals higher user engagement, stronger intent to transact, and a more functional product experience overall.
Rather than forcing users to move funds to centralized exchanges, Ballet now enables value exchange directly inside the wallet’s user experience, bridging the gap between asset storage and asset utility.
User Growth & Retention: +21% MAU in One Year
From 2023 to 2024, Ballet’s Monthly Active Users (MAU) rose by 21%—a clear sign of consistent user growth even in a maturing market.
At the same time, retention rates remained strong, increasing slightly from 72% to 74%. This stability shows that existing users find continued value in the swap feature and are coming back regularly to use it.
166% AOV Increase: How Trust Shaped Transaction Behavior
From pre- to post-integration, Ballet saw a 166% increase in weekly Average Order Value (AOV), particularly in the early phases—driven by growing user confidence in the in-app swap experience.
While growth has leveled off in recent months, AOV remains consistently high. In the context of secure, cold storage products, this stability signals lasting trust and sustained engagement from users transacting directly within the app.
40% of All Swaps Are Now Powered by Changelly
Today, 4 out of every 10 swaps initiated in Ballet’s app are executed through the Changelly API. That’s a clear marker of user preference—and a direct indicator of service reliability.
This share is not just volume, it’s trust. Ballet users continue to choose Changelly from multiple providers because the experience delivers: low latency, competitive rates, and regulatory transparency.
“Ballet has built a uniquely accessible cold storage solution, and we’re proud to support that experience with seamless, reliable in-app swaps. What makes this partnership work is long-term alignment—on product values, on user expectations, and on execution. The growth we’ve seen together is proof that secure self-custody and active engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Rate: -42%
Between October 2023 and October 2024, Ballet’s bounce rate dropped from 38% to 22%. That’s a 42% decrease, showing that users are not only opening the app—they’re staying, interacting, and completing actions.
This decline reflects smoother onboarding, faster swap execution, and a backend flow optimized for conversion and usability, even in a non-custodial environment.
From Cold Storage to Hot Utility
The partnership between Ballet and Changelly proves that security and usability don’t have to compete. Ballet’s hardware-based security model, combined with Changelly’s exchange infrastructure, gives users access to a platform that enables long-term storage and on-demand transactions in one seamless user flow—providing both peace of mind and practical functionality.
Conclusion: Built for Durability, Designed for Trust
Since 2020, the Ballet and Changelly integration has evolved from a feature into a core part of the user experience. This collaboration proves that a well-executed, embedded swap solution can deliver real user engagement without compromising on security or control. For Ballet, the Changelly API not only added functionality—it enabled global scalability, reduced user drop-off, and turned a passive storage interface into an active, high-conversion product.
“Changelly can provide smooth swap services that fit the needs of most users around the world.”
— Bobby Lee, Ballet CEO
As the crypto space matures, users expect more from the tools they trust. The Ballet and Changelly partnership shows how secure infrastructure, user-first design, and long-term alignment can create lasting value.
Disclaimer: Please note that the contents of this article are not financial or investing advice. The information provided in this article is the author’s opinion only and should not be considered as offering trading or investing recommendations. We do not make any warranties about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional arbitrary movements. Any investor, trader, or regular crypto users should research multiple viewpoints and be familiar with all local regulations before committing to an investment.
