In 2024, OneKey, known for its secure and intuitive crypto wallets, faced a clear goal: to make crypto swaps simpler and more appealing to users. By improving transaction flows and increasing crypto exchanging options, OneKey aimed to encourage active engagement and build user confidence.
On August 19, 2024, OneKey took a decisive step forward by integrating Changelly’s crypto-to-crypto (C2C) exchange API. In just a few months—by December 2024—this collaboration delivered notable outcomes:
- 130% surge in monthly transaction volumes
- Day 1 retention up by 25.73% and Day 7 retention increased by 32.91%
- 69.19% growth in Weekly Active Users (WAU)
- 15.1% improvement in conversion rates
This case study takes a closer look at how OneKey’s partnership with Changelly has delivered tangible improvements for its users and business.
This case study was previously published on Bitcoinist. Read the Bitcoinist analysis of how OneKey scaled swaps with Changelly’s API for the official post.
Table of Contents
Transaction Volume Growth: A 130% Surge
Before integration, OneKey’s transaction volumes showed modest and steady activity. Upon the feedback, users appreciated the wallet’s simplicity but needed a broader range of trading opportunities and more reliable transaction completion.
With Changelly’s API integration, OneKey introduced seamless crypto swaps directly within its wallet, providing faster access to popular trading pairs like:
- BTC/USDT
- BTC/ETH
- ETH/SOL
This expanded offering led to a 130% growth in average monthly transaction volumes, a sign that users were more engaged and confident in performing swaps through OneKey with Changelly.
First Impressions Matter: Retention Sees 25.73% and 32.91% Gains
User retention is one of the strongest indicators of satisfaction. Following the integration, OneKey observed significant improvements:
- Day 1 Retention: Increased by 25.73%
- Day 7 Retention: Improved by 32.91%
These gains suggest a significant reduction in churn rate, as users are more likely to return and explore OneKey’s enhanced swap functionality shortly after onboarding. A smoother, faster, and error-free swap process creates a stronger first impression, minimizing early drop-offs and fostering repeat usage.
WAU Up 69.19%: More Users, More Swaps, More Growth
User activity reflects the real-world value of any product integration. After partnering with Changelly, OneKey saw its Weekly Active Users (WAU) rise by 69.19% compared to pre-integration levels.
This growth highlights an important shift: users were not only trying out the new swap feature but were also returning regularly to use it. OneKey’s expanded coin support—including BTC, USDT, ETH, SOL, and KAS, which are OneKey’s top five most popular coins—likely played a role in this, as users gained access to the assets they valued most.
Conversion Rate Up: 15.1% More Completed Transactions
Before integration, users initiating transactions often dropped off due to friction or delays. With Changelly’s API streamlining the process, conversion rates improved by 15.1% in just two weeks.
This increase demonstrates a more reliable transaction flow, where users start and complete their swaps with fewer barriers. It also indicates growing trust in OneKey’s wallet as a dependable platform for crypto trading.
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For Users, It’s About Choice, Speed, and Reliability
For OneKey users, the impact of Changelly’s API integration is clear:
- Faster transactions: Users enjoy quick and seamless swaps without unnecessary steps.
- Greater options: The addition of popular trading pairs and coins has made OneKey a more versatile wallet.
- A reliable experience: Fewer failed or incomplete transactions have built trust and confidence.
For OneKey, Growth Means Engaged Users and Rising Activity
The integration has helped OneKey achieve measurable success:
- Higher user engagement: More active users mean stronger long-term growth potential.
- Improved retention: Day 1 and Day 7 retention metrics confirm better user satisfaction and onboarding.
- Transaction volume surge: A 130% increase in monthly transaction volume cements OneKey’s progress.
“Partnering with Changelly has not only streamlined our transaction process but has also allowed us to support more coins and chains, adding tremendous value for our users.”
—OneKey Representative
“This partnership is a perfect example of how two platforms, focused on innovation and user satisfaction, can create exceptional value. OneKey users now enjoy effortless crypto swaps, and the numbers clearly reflect their trust in this integration.”
—Zifa Mae, Head of Product at Changelly
Final Thoughts
The collaboration with Changelly has been a turning point for OneKey, delivering measurable growth and a better experience for its users. By integrating Changelly’s C2C API, OneKey not only improved transaction efficiency but also gave its users access to a wider range of crypto exchanging options. This led to a clear rise in engagement, as users returned more often and trusted the wallet for their crypto swaps.
The 130% surge in transaction volumes and improved retention rates underscore the value of a seamless and reliable swap process. As OneKey continues to evolve, it is well-positioned to meet the growing demands of its users while maintaining its reputation as a trusted and innovative player in the crypto wallet space.For more information on integrating Changelly’s APIs to drive measurable results, visit Changelly’s official website.
Disclaimer: Please note that the contents of this article are not financial or investing advice. The information provided in this article is the author’s opinion only and should not be considered as offering trading or investing recommendations. We do not make any warranties about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional arbitrary movements. Any investor, trader, or regular crypto users should research multiple viewpoints and be familiar with all local regulations before committing to an investment.
